-
1 benefit segmentation
Englisch-Deutsch Fachwörterbuch der Wirtschaft > benefit segmentation
-
2 benefit segmentation
марк. сегментирование на основе (искомых) выгод (разделение покупателей на группы исходя из того, какие выгоды потребители рассчитывают получить от товара, напр., одни покупатели при покупке зубной пасты прежде всего рассчитывают на защиту от кариеса, другие — на отбеливание зубов, третьи — на освежение дыхания)See:* * *сегментация по получаемой выгоде/ польземетод, при котором, например, рынок зубной пасты может быть разделен на рынок, потребители которого в основном заинтересованы в сохранении своих зубов, и на рынок, где основным мотивом потребления является вкус и аромат свежести зубной пасты -
3 benefit segmentation
segmentation f par avantages recherchés -
4 benefit segmentation
1) Экономика: сегментация рынка по качеству товара -
5 benefit segmentation
ben·efit seg·men·ˈta·tion -
6 benefit segmentation
English-russian dctionary of contemporary Economics > benefit segmentation
-
7 benefit
1 noun(a) (advantage) avantage m;∎ to have the benefit of sth bénéficier de qch;∎ the benefits of a good education les avantages mpl ou les bienfaits mpl d'une bonne éducation;∎ she is starting to feel the benefits of the treatment elle commence à ressentir les bienfaits du traitement;∎ she did it for the benefit of the whole family elle a agi pour le bien-être de toute la famille;∎ I'm saying this for your benefit je dis cela pour toi ou pour ton bien;∎ for the benefit of those who arrived late pour les retardataires ou ceux qui sont arrivés en retard;∎ the speech she made was all for his benefit le discours qu'elle a prononcé ne s'adressait qu'à lui;∎ the holiday wasn't of much benefit to him les vacances ne lui ont pas fait tellement de bien;∎ our discussion was of no benefit to me notre discussion ne m'a rien apporté;∎ it's to your benefit to watch your diet il est dans votre intérêt de surveiller ce que vous mangez;∎ this law is to the benefit of the wealthy cette loi favorise les gens aisés;∎ to offer sb the benefit of one's experience faire profiter qn de son expérience;∎ with the benefit of hindsight, I now see I was wrong avec le recul ou rétrospectivement, je m'aperçois que j'avais tort;∎ to give sb the benefit of the doubt laisser ou accorder à qn le bénéfice du doute;∎ Finance benefits (to employee) avantages mpl sociaux∎ social security benefits prestations fpl sociales;∎ American tax benefit dégrèvement m, allègement m fiscal(do good to) faire du bien à; (bring financial profit to) profiter à;∎ a steady exchange rate benefits trade un change stable est avantageux pour le commerce ou favorise le commerce;∎ whom does it benefit? qui en bénéficie?;∎ it will benefit mankind c'est l'humanité toute entière qui en profitera∎ to benefit by or from sth bénéficier de qch, profiter de qch, tirer avantage de qch;∎ he will benefit from the experience l'expérience lui sera bénéfique;∎ no one is likely to benefit by or from the closures personne n'a de chance de tirer avantage des fermetures;∎ the novel would benefit greatly from judicious editing le roman gagnerait beaucoup à être révisé de façon judicieuse;∎ you would benefit from a stay in the country un séjour à la campagne vous ferait du bien;∎ who benefits most from his death? à qui sa mort profite-t-elle le plus?►► British Administration Benefits Agency caisse f des allocations sociales;benefit concert concert m (au profit d'une association caritative);Sport benefit match match m (au profit d'un joueur auquel on rend hommage);Finance benefits package (to employee) avantages mpl sociaux;Theatre benefit performance représentation f de bienfaisance;Marketing benefit segmentation segmentation f par avantages recherchés; -
8 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
* * *
сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
9 benefit
1 noun∎ to be on benefit toucher l'aide sociale;∎ to pay out benefits verser des prestationsBenefits Agency caisse f des allocations socialesbenefits package avantages sociaux;MARKETING benefit segmentation segmentation f par avantages recherchés(person, country) profiter à; (trade) favoriser;∎ a steady exchange rate benefits trade un taux d'échange stable est avantageux au commerce ou favorise le commerce;∎ the change will benefit all employees tous les employés bénéficieront de ce changementto benefit from sth profiter de qch, tirer profit de qch;∎ to benefit from a rise in prices profiter de ou tirer profit d'une hausse de prix -
10 benefit
1. сущ.1) общ. выгода, прибыль, польза, благо; полезность; преимущество; привилегия, льготаATTRIBUTES:
nonmaterial benefits — нематериальные [духовные\] блага
distinct benefit — явная [ясная\] выгода
COMBS:
1to mutual benefit — с выгодой для обеих сторон, к взаимной выгоде
1for the benefit of smb., for smb.'s benefit — на благо кого-л., с выгодой для кого-л., в пользу кого-л.
1to get [to derive\] benefit from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
to reap the benefit of smth. — пожинать плоды чего-л., извлекать выгоду из чего-л.
to be of benefit to (smth./smb.) — быть полезным [выгодным\] для (чего-л./кого-л.)
Organisations that exist primarily to provide a benefit to owners or members are not regarded as charitable. — Организации которые существует прежде всего для того, чтобы приносить выгоду своим владельцам или членам, не считаются благотворительными.
In the long term, a competitive market can provide benefits to customers. — В долгосрочном периоде конкурентный рынок может принести пользу [выгоды\] потребителям.
Syn:See:after-tax benefit, consumer benefit, customer benefit, external benefit, fringe benefits 2), health benefit 1), product benefit, public benefit 1), social benefit 1), tax benefit, benefit segment, benefit segmentation, cost-benefit analysis2)а) страх. пособие, выплата (сумма, выплачиваемая государством, страховым фондом или работодателем в качестве финансовой поддержки или компенсации лицам определенной категории, напр., пособие по безработице, по болезни и т. п.)ATTRIBUTES:
insurance benefit — страховая выплата, страховое пособие
COMBS:
to be on benefit — жить на пособие, получать пособие
to be entitled to [to be eligible for, to be qualify for\] a benefit — иметь право на пособие, иметь право на получение пособия
This insurance will provide a benefit to your beneficiary( ies) upon your death. — Это страхование предоставит пособие вашему бенефициару/бенефициарам после вашей смерти.
See:accelerated benefits, accident benefit, accident death benefit, accidental death benefit, additional benefit, annuity benefit, apprenticeship benefits, bed reservation benefit, benefit in cash, benefit in kind, bereavement benefit, burial benefit, cafeteria benefit, cafeteria-style benefit, Canada Child Tax Benefit, car benefit, car fuel benefit, carer's benefit, cash benefit, child benefit, child care benefit, child disability benefit, company car benefit, compassionate care benefit, contribution-based benefit, cost-of-living benefit, covered benefit, critical illness benefit, death benefit, death-in-service benefit, disability benefit, disablement benefit, dismemberment benefit, domestic purposes benefit, dread disease benefit, drug benefit, educational benefit, elective benefits, employee benefits, employment benefits, employment insurance benefit, fringe benefits 1), fuel benefit, funeral benefit, health benefit 2), health care benefit, hospice benefit, housing benefit, incapacity benefit, income-related benefit, income-tested benefit, independent youth benefit, industrial death benefit, injury benefit, in-kind benefit, in-network benefits, in-plan benefits, insurance benefit, invalidity benefit, invalids benefit, lifetime benefit, lifetime maximum benefit, living benefits, long-term care benefit, loss of income benefit, loss of time benefit, lump sum benefit, maternity benefit, maternity leave benefit, means-tested benefit, medical benefits, medical expense benefits, medical expenses benefits, Medicare benefits, national insurance benefit, network benefits, noncash benefit, non-contributory benefit, nonforfeiture benefit, non-means-tested benefit, non-network benefits, non-wage benefits, occupational death benefit, optional benefits, out-of-area benefits, out-of-network benefits, out-of-plan benefits, parental benefit, parental leave benefit, pension benefit, periodic benefit, pharmaceutical benefit, pharmacy benefit, post-retirement death benefit, pre-retirement death benefit, public assistance benefit, public benefit 2), rehabilitation benefit, repatriation benefit, retirement benefit, serious illness benefit, sick benefit, sick leave benefit, sickness benefit, social benefit 2), Social Security benefit, social service benefits, strike benefit, supplementary benefit, survivor benefit, survivor's benefit, survivors' benefit, survivorship benefit, terminal illness benefit, termination benefit, trauma benefit, underinsured motorist benefit, unemployment benefits, unemployment insurance benefits, uninsured motorist benefit, universal child care benefit, vacation benefit, welfare benefit, widows benefit, benefit consultant, benefit recipient, benefits advisor, benefits consultant, benefits manager, lifetime benefit maximum, Employee Benefits Security Administration, aid 1. 1), employee benefit planб) страх., эк. тр. пенсия, пенсионное пособиеSyn:See:55-plus benefit, accrued benefits, deferred retirement benefit, disability retirement benefit, early retirement benefit, fifty-five plus benefit, future service benefit, late retirement benefit, nonforfeitable benefits, non-vested benefits, normal retirement benefit, old age benefit, past service benefit, prior service benefit, projected benefits, service retirement benefit, unvested benefits, vested benefits, veterans benefits, defined benefit pension plan, vesting 2), accumulated benefit obligation, Pension Benefit Guaranty Corporation3) театр. бенефис (представление, сборы с которого поступают в пользу одного из актеров либо направляются на определенную цель, напр., на благотворительное мероприятие)2. гл.1) общ. помогать, приносить пользу оказывать благотворное воздействиеExtra few minutes of sleep won’t benefit you as much as a good breakfast. — Лишняя пара минут сна не принесет вам столько пользы, как полноценный завтрак.
2) общ. извлекать пользу, выгоду1to benefit by/from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
I think the student will benefit by further study. — Я думаю, что дальнейшие занятия благотворно скажутся на этом студенте.
* * *
право, привилегия, польза, преимущество: 1) право, которое дает владельцу акция (права на дивиденд, на участие в новом займе, на получение бесплатных акций); 2) налоговые скидка, исключение, зачет; 3) дополнительное - обычно неденежное - вознаграждение при найме сотрудника (медицинская страховка, пенсионная схема, транспорт, обучение детей, компенсация в случае смерти); см. compensation;fringe benefit;4) преимущество, которое получит клиент при покупке данного товара (на это обращается внимание в рекламе).* * *Выгода, польза, выплата. . Словарь экономических терминов .* * *страховое пособие по безработице, по болезни и т. д. -
11 segmentation
nделение, сегментация
- benefit segmentation
- market segmentation
- vertical segmentation of equity market
- segmentation of the marketEnglish-russian dctionary of contemporary Economics > segmentation
-
12 benefit segment
марк. сегмент на основе (искомой) выгоды*; сегмент, выделяемый на основе (искомой) выгоды*See: -
13 segment
1. сущ.1) общ. часть, доля; участок, секторSee:market segment 2),2) марк. сегмент (группа покупателей внутри рынка, выделенная по каким-л. признакам)prime segment — наиболее важный [первостепенный\] сегмент
established segment — устоявшийся [сформировавшийся\] сегмент
Syn:See:attitude segment, audience segment, behavioural segment, benefit segment, consumer segment, customer segment, demographic segment, downscale segment, geographic segment, income segment, lifestyle segment, list segment, occasion segment, product segment, psychographic segment, sex segment, social segment, socioeconomic segment, subsegment, target segment, upscale segment, segmentation а)3) учет сегмент, подразделение, отдел (автономная часть организации, выделенная по функциональному или товарному признаку)Syn:department 1)See:business segment, separately reportable segment, segment margin, segment operating loss, segment operating profit, segment reporting, segment revenue, controllable profits of a segment2. гл.общ. делить на части; сегментировать (напр. рынок)See:
* * *
сегмент: часть рынка, отрасли, компании, имеющая четко выраженные отличительные характеристики.* * *часть, доля (рынка); сегмент, сегментировать (рынок)-----экономическая единица (цех, продукция), где поведение затрат прослеживается на более детальном уровне -
14 analysis
сущ.мн. analyses1) общ. анализ, изучение, исследование, подробное рассмотрениеindustry analysis — отраслевой анализ, изучение экономической отрасли
Syn:See:account analysis, balance sheet analysis, benefit-cost analysis, budget analysis, cost minimization analysis, cost-benefit analysis, cost-effectiveness analysis, cost-utility analysis, credit analysis, debt sustainability analysis, financial analysis, financial statement analysis, fundamental analysis, gender analysis, investment analysis, price analysis, project analysis, qualitative analysis, quantitative analysis, ratio analysis, segmentation analysis, vendor analysis, vendors analysis, Bureau of Economic Analysis, National Infrastructure Simulation and Analysis Center2) псих. психоанализto be under analysis — подвергаться психоанализу; лечиться психоанализом
3) мет. анализ, аналитический метод (исследовательский метод, основанный на разбиении объекта исследования на его составные части для изучения каждого из них в отдельности)Ant:4) мат. (математический) анализ, матанализ (раздел математики, связанный с изучением свойств функций методами дифференциально-интегрального исчисления)See:
* * *
анализ: исследование, оценка, разборка ситуации (напр., финансового положения компании) с целью повышения эффективности управленческих или инвестиционных решений.* * *анализ исследование и оценка информации, для выбора лучшей стратегии поведения на рынке;. . Глоссарий финансовых и биржевых терминов . -
15 income
сущ.эк. доход, поступления; заработокATTRIBUTES:
monthly income — месячный доход [заработок\]
annual income — годовой доход [заработок\]
COMBS:
per capita [per head\] income — доход на душу населения
to live within [beyond\] one's income — жить по [не по\] средствам
The IDS is a relatively recent addition to the income securities market in Canada.
See:accrued income, active income, adjusted gross income, comprehensive income, consolidated taxable income, consumer income, deferred income, disability income, disposable income, dividend income, foreign income, gross income, gross national income, gross national disposable income, national income, net income, net national income, imputed income, investment income, labour income, net income, pension income, premium income, psychic income, retirement income, self-employment income, supplemental security income, income bond, income drawdown, income elasticity, income segment, income segmentation, income shares, income smoothing, income statement, income support, income tax, income terms of trade, income generating unit, income protection insurance, loss of income, business income insurance, disability income insurance, family income benefit insurance, income replacement ratio, income-related benefit, life income fund, income limited partnership, low-income housing limited partnership, annuity income shares, contribution income statement, investment income balance, debt-to-income ratio, fixed income security, high-income countries, lower middle-income countries, low-income countries, low-income country under stress, upper middle-income countries, Employee Retirement Income Security Act, Department of Work and Income
* * *
доход, прибыль, заработок.* * *Доход, прибыль. . Словарь экономических терминов .* * *сумма, которую лицо или организация получили в качестве награды за усилия (например, заработок или торговая прибыль) или в качестве дохода на капиталовложения (например, рента или процент)-----Банки/Банковские операциипревышение поступлений и прочих случайных и экстраординарных доходов над издержками и убытками периода; также чистая прибыль; иногда используется в отношении поступлений (приход) -
16 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * *
См. также в других словарях:
benefit segmentation — The process of dividing a market (see market segmentation) according to the specific benefits consumers seek from a product. For example, some car buyers want comfort and reliability from their car, while others look for style and speed. A car… … Big dictionary of business and management
benefit segmentation — /ˌbenɪfɪt segmən teɪʃ(ə)n/ noun the division of a market into segments according to the types of benefit obtained by the customer from a product such as ease of availability, light weight … Marketing dictionary in english
Benefit Segmentation — ⇡ Nutzensegmentierung … Lexikon der Economics
Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… … Wikipedia
market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… … Big dictionary of business and management
Labor market segmentation — OverviewLabor Market Segmentation is classified as the core, neo classical economic theory, this economic system sees a market labor which consists of buyers and sellers in open competition with each other;which functions in the same way as other … Wikipedia
demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… … Big dictionary of business and management
Nutzensegmentierung — Benefit Segmentation; Methode der ⇡ Marktsegmentierung, bei der der ⇡ Kundennutzen eines Produktes als vorrangiges Segmentierungskriterium dient … Lexikon der Economics
Сегментация Рынка — (market segmentation) Разделение рынка (market) на однородные группы потребителей, каждая из которых может по разному реагировать на различные факторы маркетинга компании (marketing mix). Существует множество способов сегментации рынка; к… … Словарь бизнес-терминов
СЕГМЕНТАЦИЯ ИНТЕРЕСОВ — (benefit segmentation) См.: сегментация рынка (market segmentation). Бизнес. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Грэхэм Бетс, Барри Брайндли, С. Уильямс и др. Общая редакция: д.э.н. Осадчая И.М.. 1998 … Словарь бизнес-терминов
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
